We’re busting boredom with every bite. Try our fresh line-up of vet-developed dog food recipes and healthy and tasty treats, designed for your pup’s unique nutritional needs — and personal tastes.

>>Get a 55% off Custom Plan<<

A BOWL ABOVE THE REST

MADE WITH FRESH, WHOLE INGREDIENTS

Every meat and veggie is gently cooked individually, then mixed in batches to seal in vital nutrients and maximize digestibility. No high temp vats. No extrusion. The result? Real food that looks exactly as good as it tastes.

TAILORED FOR THEIR NEEDS

We’ll help you find the perfect recipe for your dog based on their diet history (hello, sensitive tummies and picky eaters). Then we’ll mix and pre-portion their meals to match their unique health goals — right down to the calorie.

BREAK OUT THE GOOD BOWLS

Why settle for one recipe when your dog can try six? Lamb Pilaf and Turkey & Chicken Cookout are our newest ways to add excitement to mealtime — and serve up a special occasion meal every day.

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CHANGE YOU CAN SEE

Week 1: Excitement at meal time, More energy.
Week 2: Smaller stools, Better breath.
Week 4: Softer, silkier coat, Less shedding.
Month 3: Weight goals reached, Increased stamina.
Month 9: All-around healthier pets,All-around happier vets.

POWERED BY SCIENCE

We have a whole team of pet health experts and vet nutritionists, researching what makes good...poop. This informs our formulations so we can help dogs everywhere live happier, healthier, more energetic lives.

DELIVERED TO YOUR DOOR

We ship straight from our USA kitchens where we prepare and pack each meal with care. We also oversee every step of the process to ensure that only the best gets to your dog’s bowl.